Job Description
Job Overview
We are a New York-based food and beverage management company operating multiple restaurant brands across the United States. We are seeking a creative, business-minded, and results-driven Brand Specialist to join our team. This role will focus on building stronger brands, enhancing brand awareness and competitiveness, and ensuring consistency across all brand touchpoints.
Key Responsibilities
Conduct market trends and competitive analysis to define brand positioning and develop brand strategies.
Oversee the design and optimization of brand visual identity to ensure consistency.
Plan and execute marketing campaigns to elevate brand visibility and market impact.
Strengthen brand influence in target markets through multi-channel strategies.
Improve customer experience to boost brand loyalty and satisfaction.
Align brand strategies with revenue goals to drive restaurant performance.
Qualifications
Bachelor’s degree or higher in Marketing, Business, Communications, or a related field.
Minimum 2 years of experience in the food & beverage industry or similar roles, with a focus on branding/marketing.
Fluent in Mandarin (written and verbal) – a mandatory requirement for cross-team collaboration with China/US teams .
Strong organizational and project management skills to handle multiple tasks efficiently.
Ability to merge innovative ideas with actionable strategies.
Team player with excellent communication skills to work in a multicultural environment.
Ability to align brand strategies with overarching business objectives.
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